The LEGO Group and Sanrio have revealed a new partnership that will bring the characters and universe of Hello Kitty and ...

If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it’s toy giant Lego. Spanning generations of brick-building fanatics, it’s become a rite of ...

LEGO and PlayStation are teaming up to give fans their first official look at the upcoming Astro Bot set releasing next month ...

The Astro Bot free gift you get with the new Lego PS1 set is available for purchase separately for $24.99.

You’re probably familiar with Lego bricks. If you’re like most people, you played with them as a child. If you have children of your own, there’s a good chance you have a house full of bricks and mini ...

But even a brand with that kind of affection can push too far. The company’s most expensive set ever shows that there’s a limit to how much loyalty fans are willing to give, no matter how strong the ...

Derek's love of games came at an early age when his parents first brought home the Nintendo Entertainment System. From then on, countless nights were spent hunting ducks, stomping turtles, exploring ...

Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in ...

There’s a lot to sink your teeth into this October, so here’s everything you need to know about next month’s brand new LEGO ...

The LEGO Group announced at an invitation-only media event in New York City, Friday, its plans to relaunch a decade-old LEGO Friends product line in an effort to be more inclusive and represent ...

A whole bunch of LEGO sets are on sale at Walmart and Target. The LEGO Yoda Bust is down to $28.49. Yoda’s head and ears can ...

LEGO — those interconnecting building blocks that have stimulated the creativity of generations of children — are toys that are at once classic and cutting edge. Children of all ages can use the ...