Lego "assembled an expert team from the worlds of video gaming, electronic engineering, industrial design, user experience, architecture, computing, sound… and much more" to create a tiny brick with a ...

Add Yahoo as a preferred source to see more of our stories on Google. A Lego Smart Brick is demonstrated during a news conference ahead of the annual Consumer Electronics Show in Las Vegas, on Monday.

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. There’s nothing like a lazy Saturday morning and a freshly dumped bin ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

At CES this week, the Lego Group debuted what it calls one of the most significant changes to its core play system in decades: Lego Smart Play, a new platform that uses sensors, sound and light to ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

Lego sets are fun to build and play with, even without any built-in smart features. They're a great alternative to the tablets and gaming consoles that kids seem to gravitate toward these days.