Nielsen, the established television measurement company, has struck a new multiyear deal with the WNBA alongside the NBA to measure its television viewership across traditional TV and streaming, a ...

RESTON, Va. - Comscore (SCOR), a company specializing in consumer behavior analytics, has secured a multi-season agreement with The Summit League to provide national and local TV measurement for the ...

Move over, chain gang. A new measurement system has been introduced to the NFL, and fans got their first glimpse of it during Thursday's preseason game between the Detroit Lions and the Los Angeles ...