Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Do you know how to take a photograph on a smartphone? Of ...

The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

Product launches are a crucial part of a company's goal to continually innovate within its industry. This involves careful planning because each new product reflects a considerable amount of capital ...

If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

NEW YORK--(BUSINESS WIRE)--Sisense, the leading AI-driven platform for infusing analytics everywhere, today announced a new study, “The Business Intelligence Landscape” commissioned by Sisense and ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

If you want your product to take off, first you need an audience, of course. Then it’s crucial to speak to them using a language they understand, and to conjure images of a lifestyle to which they can ...

What marketing decisions are behind the making of Super Bowl ads? Photo illustration with Christopher Walken, Cardi B, Arnold Schwarzenegger, Bono, Jennifer Aniston, and Ben Affleck collaged over a ...