Iconic coffee brand Maxwell House will temporarily change its name as part of a new promotional campaign aimed at helping consumers save money, the brand's owner Kraft Heinz announced this week.

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

For a century, Maxwell House has been producing its "Good to the last drop" coffee in downtown Jacksonville, where it's packed in the 133-year-old company's signature blue canisters and distributed to ...

Maxwell House is running a tongue-in-cheek campaign that rebrands the 133-year-old Kraft Heinz coffee label as Maxwell Apartment, per details shared with Marketing Dive. Consumers can purchase Maxwell ...