Unity has made plenty of mistakes over the past few years, including expensive acquisitions and an attempt to levy an onerous new fee on its customers. After a leadership change, significant layoffs, ...

Unity is joining the rest of the gang in providing generative AI tools for its users, but has been careful (unlike some) to ensure those tools are built on a solidly non-theft-based foundation. Muse, ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the operating system for games and interactive experiences, today announced the creation of the Unity AI Council. The Council will bring together ...

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity is taking a bold step in the push for AI-powered game creation. During a recent earnings call, CEO Matthew Bromberg announced that an upgraded Unity AI will enter beta at the Game Developers ...

Unity has been front and centre for a growing number of games developers for years now and their big bet on the implementation of AI as the way to seal the deal and power ahead has been no secret. Now ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

While Unity is struggling, there are some good reasons to bet on a turnaround. A new CEO with the right goals Unity appointed former Zynga Chief Operating Officer Matthew Bromberg as CEO on May 1.