Using a second screen while watching TV encourages more TV viewing and gives people more exposure to – and the opportunity to respond to – TV ads, a new study carried out for Thinkbox – the marketing ...

Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a ...

Anybody familiar with Nintendo’s hardware history knows better than to expect the company to rest on its laurels. Sure enough, as the company’s Switch continues racking up sales, a hint at its next ...

More than one in four homes (27 per cent) had four screens according to a study of media consumption in the first quarter of this year, an increase of 69 per cent compared with a year earlier when the ...

While the sample size was a relatively small 250, the levels of multi-screen and multi-mode activity were striking among most of those involved in the research, which involved self-reported usage.