PQ Media‘s latest data indicates a significant rebound in multicultural advertising spending coming in the US, targeting Hispanic, Black, and Asian consumers. After a decrease of 5.7%, spending is ...
The Katalyst Group is creating a first-ever experience that people won’t be able to stop talking about. In pursuit of its mission, the Cincinnati, Ohio-based brand strategy and marketing firm has ...
According to the U.S. Census, multicultural consumers, wielding $4 trillion in spending power, are driving population growth in the U.S. and will become the majority by 2044. While Hispanics are the ...