As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...

Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three years ago, MVT was new to the UK market and ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

In a previous post, I wrote about how to get started with website testing, both choosing which pages to test and how to define which elements will contribute the most to profits. However, there are ...

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

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One of the greatest aspects of digital marketing channels is they are almost entirely data-driven. This means marketers can gain constant insight into how campaigns are performing and see what is ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

Split testing is an important marketing tactic in which you compare two versions of something to figure out which is better. For example, testing two sales scripts might show that one if far superior ...