In terms of box office takings, a trailer can make or break a movie. On the one hand, it could go viral. It could be like the IT teaser trailer. That one's had almost 31 million YouTube views at the ...

Add Yahoo as a preferred source to see more of our stories on Google. “We can’t do anything in marketing without music. It’s the driving force for everything,” says Ann Mugglebee, president of Vibe ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. From the orchestra that backs the Starship Enterprise to the choirs that ...

In 2017, Julian Lee was only 21 years old, n but was on his way to become a small part of history. Sitting in his aunt's garage in Cape Town, South Africa, Julian would be busy tweaking a piece of ...

There is no single element more important to a film trailer than the music. Unfortunately, many editors think that simply using horn-heavy, orchestral music is appropriate for every trailer. In ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. After several months of building buzz, ‘The Hunger Games’ hits theaters ...

How close is too close for comfort? That’s the question many movie trailer composers are asking themselves. With increasing frequency, executives at studios and movie trailer houses are requesting ...