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Prime Video begins its coverage of NASCAR Cup Series racing on Sunday at 6 p.m. ET with the Coca-Cola 600 at Charlotte Motor Speedway.

Cola 600 was the first NASCAR Cup Series race to be broadcast exclusively on streaming, and early viewership numbers suggest it could be the beginning of something big.Per Austin Karp of the Sports Business Journal,

Amazon Prime Video is the first streaming-only broadcast partner for NASCAR Cup Series racing. Here's what to know about the NASCAR on Amazon Prime race broadcasts.

Sunday night’s Coca-Cola 600 averaged 2.72 million viewers in Prime Video’s first NASCAR race. The race won by Ross Chastain was the third-highest-watched NASCAR race this season not carried by Fox.

NASCAR's new TV deal with Amazon Prime begins this weekend at Charlotte. Prime gets the next five races, and a free trial comes in handy right now.

Prime Video launched its inaugural season of NASCAR Cup Series coverage with an average viewership of 2.72 million for Sunday night's Coca-Cola 600 at Charlotte.

Sunday night’s Cracker Barrel 400 (7:15 p.m. ET estimated green flag) from Nashville Superspeedway marks the second of five Cup Series races this year carried exclusively by Amazon on their Prime Video service.