Built in Roblox, Nikeland allows players to interact with Nike-branded virtual goods through activities and games. It is one of the most visible and most successful executions to date – in part ...

Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Nikeland was one of the first proof of concepts for mainstream metaverse commerce. The virtual world, created on Roblox, saw 7 million visitors over the course of its first two months. It built upon ...

A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by ...

Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT. This is a quiet end to an acquisition that once symbolized the company’s ambitious metaverse ...

The metaverse is not some fever dream of Mark Zuckerberg. As many have noted, the term was invented by Neal Stephenson in his 1992 novel “Snowcrash.” A real-life version of the metaverse appeared in ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...