Just in time for National Travel and Tourism week, kicking off May 3-9, western North Carolina tourism leaders are gearing up for a jam-packed year. In Buncombe County, hotel revenue increased by 20% ...

We rank the 12 Best Places to Visit in North Carolina. See which places our readers like the best, and vote for your ...

"For our first North Carolina store, we've landed in the best location possible," a Buc-ee's executive said.

When Devin DeHoll, the co-owner and founder of Asheville Adventure Company, surveyed the damage wrought by Tropical Storm Helene, he realized the business he had built for over six years would never ...

On May 7, Governor Josh Stein announced that North Carolina had set a new tourism record in 2024, with travelers spending more than $36.7 billion on trips to and within the state. Additionally, North ...

RALEIGH, N.C. (WTVD) -- North Carolina has made the record books for many things, especially the aftermath of hurricanes, like Helene and Debby in 2024, and it hasn't stopped the flow of travelers ...

With the full extent of the devastation and loss of life still coming into view, tourism officials in states along Helene’s destructive path are offering nuanced guidance about which parts of their ...

RALEIGH, NC (WWAY) — Governor Josh Stein announced today that the overall North Carolina tourism economy held strong against the headwinds of Hurricane Helene. According to a press release, travelers ...

Watch Eyewitness News, First Alert Weather, and original programming. RALEIGH, N.C. (WTVD) -- North Carolina set a new tourism spending record in 2025, with travelers spending more than $37.2 billion ...