What’s the collective noun for a group of behavioural scientists and marketers? That’s the question I pondered as I strolled, in convoy with other prospective attendees, through the sun dappled ...

Professor Richard Thaler, the father of nudge theory, was angry with a certain UK national newspaper. Wanting to read the first review of his new book, Misbehaving, he discovered it was behind a ...

Why do seafood restaurants work better by the sea? How can deleting an unpopular menu item reduce unit sales by 19%? Can luxurious smelling soap help stop the spread of COVID? These are just some of ...

(MENAFN- PR Newswire) NEW YORK, May 20, 2021 /PRNewswire/ -- Ogilvy announced today the lineup for Nudgestock 2021, the can''t-miss festival curated by Ogilvy Consulting which brings the worlds of ...