Telling a good story can be compelling from a brand perspective, especially in healthcare — where it can be one of the most powerful things a company can do. That’s why GCI Health, a 2024 MM+M Agency ...
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Patient voices reveal the reality of living with the chronic sleep disorder idiopathic hypersomnia
Idiopathic hypersomnia (IH) is a rare, chronic neurological disorder that causes people to feel excessively sleepy during the day, even after getting a full night's rest. Other symptoms include severe ...
Almost every major industry on this planet is obsessed with its customers. Businesses view understanding customer behaviors, attitudes and needs as not only critical to their success, but as an ...
All too often, there is a disconnect between researchers seeking treatment for a particular disease and those with symptoms of that disease, which can negatively impact multiple aspects of a patient’s ...
Health equity, rightly so, has taken center stage in national conversation and debate. And while advances have been made to address health disparities — including those based on race, gender, sexual ...
Sponsors and provider organizations understand that patient- and site-centricity are critical for a robust clinical trial industry. But they often fail to achieve it. WCG Avoca’s 360° Assessment of ...
Globe Summit is shining a spotlight on the researchers, entrepreneurs, students, executives, and politicians driving change ...
The author, from Reimagine Care, discusses how AI can enhance oncology care by prioritizing patient needs, fostering trust, ...
The new session of the Colorado legislature has again placed health care issues at the top of its agenda. The challenge many Colorado patients are facing, however, is the potential impact, and ...
Scripted recordings of family members’ voices significantly increased delirium-free days for patients in the ICU who required ...
(Reuters) - Psychiatrists are developing a system that can help people with schizophrenia control and sometimes silence the tormenting voices in their heads by confronting a computer avatar of them.
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