BridgeBio said Pfizer’s filing of a complaint with the NAD “is an attempt to bypass the FDA, the federal agency responsible for overseeing prescription drug advertising, and to challenge promotional ...

Super Bowl LIX is in the books, the Philadelphia Eagles are champions and medical marketers want to know how the pharma and health ads performed on the biggest stage. There were a number of health ...

For the second consecutive year, Pfizer is advertising at the Super Bowl. The pharma giant announced Friday morning that it is doubling down on its fight against cancer with a 60-second ad set to air ...

Pfizer yanked ads for its smoking cessation drug Chantix earlier this year because of safety concerns -- specifically, reports that taking the drug could lead to behavioral changes, depression and ...

After a monster month of spot play, pharmaceutical giant Pfizer had a dramatic drop in the Media Monitors “Spot Ten” list for the first week of the fourth quarter. From September 30 to October 6, ...

The Metsera buyout brings multiple obesity and cardiometabolic drug candidates into Pfizer’s pipeline, including a GLP-1 ...

The AIDS Healthcare Foundation (AHF) has charged the pharmaceutical company Pfizer with "promoting Viagra as a party drug…leading to more infections with sexually transmitted diseases such as HIV," ...