Videos of PRAVANA's color-changing hair dye have taken the internet by storm. The temporary dye changes color when you expose it to heat and changes back when your hair cools back down. You can try ...

I finally got my hands on Pravana's Vivids Mood Color, the heat-activated color that's all over Instagram right now. The color comes in four options: peach to invisible, purple to pink, green to ...

Remember mood rings from the '90s? Looking back, we know they didn't actually work, but we delighted in their color-changing powers anyway. Now that magic is back — this time for your hair. On Sept. 1 ...

It seems that every day, there’s a new option for shaking up the hair dye game and coloring your hair essentially every shade that makes up the rainbow — and then some. You may already have a serious ...

In New York City, where I grew up, Jewish men and blonde shiksas are as classic a pairing as Woody Allen and Mia Farrow. My parents were such a couple, and in the hair-genetics-sweepstakes department, ...

Just like tattoos, dyeing your hair can be really addictive. Once you see how much one appointment can transform your entire look, you just want to keep going back again and again. The only downside ...