CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Do you know how to take a photograph on a smartphone? Of ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s key ...

Pragmatic Institute Product Management Certification - a structured, skills-based program designed to help product managers, product marketers, and cross-functional teams align around market realities ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Being a startup founder comes with a lot of challenges. Most founders know that starting won ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

Three paths to success by Frédéric Dalsace and Goutam Challagalla When companies market the sustainability features of their offerings, they often overlook a fundamental truth: Social and ...