From marketing to product, the competition is fierce.

"What, exactly, are you looking for?" asks the nervy middle-aged woman at Herzogenaurach's tourist information office. She is really very nervy. Probably because she knows that what most who come to ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

Adidas appears to be readying to name a successor to Kasper Rørsted by poaching a new chief executive officer from a competitor: Puma leader Bjørn Gulden. Adidas AG confirmed Friday that it is ...

LONDON, July 25 (Reuters) - The trend for low-rise rubber-soled "terrace" sneakers could give Adidas ADSGn.DE and Puma PUMG.DE an advantage over Nike NKE.N this summer, but may not offset weakening ...

The rivalry between Adidas and Puma is one of the most famous stories in sportswear history, but few people realise that both companies were originally created by two brothers working together in the ...

To receive the Vogue Business newsletter, sign up here. Puma CEO Bjørn Gulden could steer a turnaround at rival Adidas thanks to his experience in balancing the performance and fashion categories, and ...