The CPG holding company Kellanova, which owns Pop-Tarts, Pringles, Eggo and many other well-known grocery brands, is perusing data suppliers in pursuit of purchase data to snack on. The person who’s ...
Comcast Advertising has struck a deal with intelligence firm Affinity Solutions to bring the company’s consumer purchase data into Comcast Advertising’s Outcomes Plus (stylized as Outcomes+) ...
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