Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Its methods can be qualitative, focusing on understanding the motives behind consumer choices, or quantitative, which looks at hard data and statistics to inform business decisions. Primary research ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Purpose-built AI platform integrates intelligent agent technology with proprietary voice capture to deliver practical healthcare intelligence at scale while eliminating traditional research trade-offs ...

A market and survey research firm based in suburban Philadelphia has acquired one of the broadcast media's most recognized ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Strella, the AI-powered customer research platform, today announced that it has raised $14 million in Series A funding, led by Bessemer Venture Partners with participation from Decibel Partners, Bain ...