What you need to know: Within Uganda’s radio and advertising circles, Jumba’s reputation is unmistakable. He is the voice ...
Independent radio station Absolute radio has announced it will launch personalised adverts for online listeners. These ‘one-to-one’ adverts have been described to advertisers as more ‘accountable and ...
The Ad Awards can be a rude awakening for radio creativity. This year The Union was the only awarded agency in the radio categories ... for just one client. There were no nominations at all for radio ...
Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...
ABTA will launch its latest national advertising campaign on Christmas Day, to support the industry’s busiest sales period of the year. The campaign - entitled Travel with Confidence - will launch ...
Opinions expressed by Entrepreneur contributors are their own. In a single week, radio reaches more than 228 million Americans. That’s 94 percent of everyone age 12 and older, according to Arbitron.
For many fans of pre-Internet British pirate-radio recordings, hearing the ads is half the fun. Rough and ready by definition—and made with an approximate budget of zero—they emit a grimy, ...