Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

The Research & Evaluation Methodology (REM) program offers the opportunity to combine substantive interests in education while learning quantitative social science research methods. Our students learn ...

International Review of Education / Internationale Zeitschrift für Erziehungswissenschaft / Revue Internationale de l'Education, Vol. 33, No. 2 (1987), pp. 159-170 (12 pages) In the methodological ...

Peer review of academic programs is a widely accepted method for assessing curricular sequences as well as course development and delivery. Using external reviewers is a useful way of analyzing ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...