Retail businesses strategically use music to shape customer experience, influence purchasing behaviour, and craft memorable brand environments in-store. By tailoring playlists and soundscapes to the ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

One retail media channel remains consistently overlooked, despite sitting at the exact moment of purchase: in-store audio.

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What kind of music should grocers play? When should they play it? Will it have an impact on the bottom line? A Swedish grocer, who also works as a professor at University of Bath’s School of ...