Beast Games Finale is a massive multiplayer experience where you compete against players to become the Grand Champion. In every challenge, you can earn Beast Bucks, which you can redeem at the shop.

Fenty Beauty makes its Roblox grand entrance as many others have built virtual brand representations on Roblox, including Nike, Gucci and Forever 21. “Beauty experiences are meant to be fun, so I’m ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Roblox faced a speed bump earlier this year but is now showing strong growth potential, including in advertising. Despite a dip in growth rate, Roblox reported increased Hours Engaged in April and is ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

Beast Force lets you choose between joining the Defense Force or harnessing mysterious beast powers to battle powerful enemies in a world inspired by Kaiju No. 8. Face relentless invasions, grow ...