Roblox has claimed that virtual performance by Bruno Mars attracted 12.8 million concurrent users inside the user-created ...

In this week's guide to the latest in youth cultural trends, we explore ICE protests on Roblox and a rage-baiting fictional waterpark.

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

After testing its video ads offering for the past six months with major brands and agencies like Walmart, Warner Bros. Pictures, and Dentsu, Roblox is opening up the opportunity to all advertisers.