Roblox's live event with The Chainsmokers, an electronic music duo with billions of listens on Spotify, is kicking off its concert with a permanent presence via a branded experience called Festival ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop ...

‘Cirque du Soleil Tycoon’ is part of the live entertainment company’s post-pandemic push to reach new audiences through digital channels. Cirque du Soleil has entertained crowds through live ...

RIP metaverse? Not so fast. Game Changer’s Tomasz Przeździecki has the revival stats – and a few hard truths for marketers ...

The NFL will host a virtual concert in the metaverse prior to Super Bowl LVII. The National Football League is betting on gaining fans through several metaverse- and NFT-related projects. Get prepared ...

Juicy Drop®, the candy brand known for bold mashups, has officially entered the world of gaming with its first-ever Roblox ...

When it comes to capturing video games’ current zeitgeist, few do it better than Gamefam. That’s not to say the 2019-founded outfit is conventional or typical. Far from it, in fact. For one, the team ...

With a new “phygital” fashion show, Tommy Hilfiger is set to return to New York Fashion Week for the first time in three years with its “See Now, Buy Now” collection. The American clothing brand’s ...

Beginning this week, retail giant Walmart will launch two distinct virtual reality (VR) experiences as part of its newest campaign, venturing into the metaverse. The first is Walmart Land, and the ...

Jake from State Farm® Doles Out the Perks and Keeps Users Engaged Inside iHeartLand’s New State Farm Neighborhood NEW YORK--(BUSINESS WIRE)--iHeartMedia today opened the gates to iHeartLand on Roblox, ...