Rolex has raised retail prices again for 2026, extending a long-running strategy that has steadily pushed the brand further ...

At around the 10-second mark in the video, a watch’s profile can be seen to feature a smooth bezel and crown guards. There’s nothing in the brand’s current catalog like it — in fact, nothing from the ...

Demand stays hot, supply stays disciplined, and resale keeps the pressure on, which is why Rolex is so expensive.

Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with toned-down debuts for 2024, mirroring a watch market that’s returning to normalcy. The Watches and ...