Cristiano Ronaldo went to Shanghai and Beijing this week to promote his Nike CR7 cleats, as well as to meet young Chinese soccer players and to encourage the growth of the sport in China. This trip is ...

That history makes his recent appearance in Puma shoes all the more surprising. In a session (start at 20:40) recorded for YouTuber Mark Rober, Ronaldo takes shots against a mechanical goalkeeper in ...

Portuguese soccer sensation Cristiano Ronaldo is getting new footwear soon, but it’s not what you may be envisioning. Shifting gears from Ronaldo’s Mercurial cleats worn on the pitch, Nike has readied ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Cristiano Ronaldo is one of the highest-paid athletes in world sport - and details of one of his most lucrative endorsement deals have now been revealed. Football Leaks (via Der Spiegel ) have ...

Nike doesn't play games when it comes to protecting its brand, even if it comes at the cost of losing a world famous sponsor. According to Spanish newspaper SPORT, Nike wasn't too thrilled when ...

Cristiano Ronaldo doesn't lack confidence. Just to reinforce this fact, Nike decided to use the new Mercurial IX CR7 boot and 2013 CR7 Collection to compare him to "a celestial body that radiates ...

Ronaldo covered Portugal teammate Ricardo Quaresma's car in tin foil, and it just happens to look exactly like the new CR7 shoe from Nike. What a coincidence. Where Culture Meets Sports: Your dose of ...

Just a day after putting pen to paper on a new five-year Real Madrid contract, Cristiano Ronaldo has signed a new long-term sponsorship deal with Nike, which he suggested was "for life." Ronaldo said: ...

Nike unveiled its first mass-market self-tying shoes on Thursday, and one famous footballer was particularly keen to publicize them. Real Madrid star Cristiano Ronaldo seemed very taken with the ...

Nike FC’s three-week immersive pop-up kicks off in Dubai with an inspiring panel talk led by global football icon Ronaldo. Last Friday, the sporting star sat down with UAE-based football coach Dan ...

Football Leaks have revealed the details behind Cristiano Ronaldo's deal with Nike - which makes him the company's highest paid athlete. Ronaldo has been a Nike ambassador since he first joined ...