The Edwardsville Intelligencer on MSNOpinion

When the Sears Wish Book made Christmas magical

The arrival of the Sears Wish Book catalog was always a monumental event at Christmas, and for kids like my brother, sister ...
Sears hopes a dose of nostalgia will bring joy to its holiday season. The struggling retailer is bringing back the Wish Book, its iconic holiday catalog featuring holiday decor, toys, games, ...
Holiday traditions come and go, but for many Chicagoans of a certain age, Christmas started when the “Wish Book” arrived in the mailbox from Sears, Roebuck and Co. This fat catalog usually came on a ...
The arrival of the Sears Christmas Wish Book sent waves of excitement throughout our household when I was growing up. I could spend hours looking at toys, food and clothes and writing my Christmas ...
To those of us who fondly remember being a young child eagerly leafing through the newest edition of the Christmas wish books, I thought I would share some history and memories. Catalogs started ...
For decades, the Sears Wish Book was a holiday treat, scrupulously studied and dog-eared by generations of children hoping for the best on Christmas morning.