Seth Rogen's new Apple TV+ series The Studio is sitting at 100% on Rotten Tomatoes thanks to critics raving about the show, which sees Rogen lead as a Hollywood studio head battling against the moral dilemma of money vs art.

If it was up to me,” an idealistic Hollywood executive played by Seth Rogen assures his assistant in the series premiere of The Studio, “we’d be focusing on making the next Rosemary’s Baby or Annie Hall or,

UPDATED: Ahead of its premiere tonight at SXSW, Apple TV+ has released the latest trailer for The Studio, it’s upcoming half-hour comedy series which stars Seth Rogen as the new head of a movie studio who desperately wants to keep the future of movies alive.