ARRI has launched a new line of Impression V Filters that it says are a cost-effective way to achieve multiple looks with a single lens set. ARRI has taken the covers off a new line of Impression ...

While around half the price of ARRI’s Signature Primes, the 14 new ARRI Ensō Prime lenses still have the air of a ‘reassuringly expensive’ prime lens about them. First things first, ARRI is not about ...

As you start to shop for lenses, you'll come across the terms "prime" and "zoom." But as with most gear decisions, understanding what those are, what their impact is and what you should choose isn't ...

We may receive a commission on purchases made from links. Most photographers will start out with zoom lenses, but the more serious you get about the hobby, the more likely you are to seek out ...