Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over the ...

For nearly seven decades, one cereal-box mascot has failed at the exact same goal, over and over, in front of an audience that keeps watching anyway. The Trix Rabbit’s entire identity is built on ...