Trix has a treat in store for rabbit fans. The General Mills cereal brand just launched #RealTrixRabbit, a competition to find one real live bunny to replace its iconic animated furball on limited-run ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Vogue’s Chloe Malle Samples Shrimp Cocktail at the U.S. Open “I am in awe of how they have made a mini Polo Bar at Arthur Ashe Stadium.” ...

MINNEAPOLIS (WCCO) --Earlier this year, General Mills announced it is dropping artificial colors and flavors from more of its cereals, including Trix. To go along with its real ingredients, the ...

Trix aren't just for kids anymore: Chicago bar the Sixth is making a wildly colorful cocktail called the Silly Rabbit inspired by the original cereal (fruit shapes! not just cereal spheres!). And it’s ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...