In a colorful cardboard box, behind a layer of cellophane, a perfectly posed Barbie sits awaiting love. Her peroxide blonde hair is perfectly tamed, her outfit neatly fitted, and her lips painted in ...
Barbie Dream Fest was anything but fantastic. As fans of the beloved brand congregated for what was described as a three-day "ultimate Barbie" event in Fort Lauderdale, Fla., the Barbie Land they ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
Before the “Barbie” movie was released, the Barbie brand already had a 99% rate of global brand awareness, selling more than 100 dolls every single minute, according to Mattel. For the past two years, ...
Barbie Dream Fest was anything but fantastic. As fans of the beloved brand congregated for what was described as a three-day "ultimate Barbie" event in Fort Lauderdale, Fla., the Barbie Land they ...
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