The massive real estate marketplace just changed its tune around pre-market listings, shifting the landscape for brokers and ...

Zillow is the first real estate app on ChatGPT, giving the company a new way to reach customers. At OpenAI’s DevDay conference in early October, co-founder and CEO Sam Altman announced the addition of ...

Zillow is putting homebuyers in the pilot’s seat with the launch of SkyTour, a feature that lets users virtually fly around properties using a 3D, drone-style interface. SkyTour uses a rendering ...

A Wharton study alleges Zillow deceives users about agent connections with only 0.3% understanding they're not reaching listing agents but paid affiliates.

Zillow's shift in strategy removes the risk of iBuying, while still allowing the company to capitalize on its control over discovery in the housing market. To implement this strategy, Zillow must ...