User testing can be a mixed experience for a design team. While watching real people interact with and discover the value of your product is undoubtedly fulfilling, user testing can also surface ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the ...

Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

AppOnBoard is unveiling Quvy, a tool that enables AI to test user acquisition schemes on simulated audiences to speed up a game’s audience growth. User acquisition (UA) is one of the biggest ...

Last month, Chenedy Wiles finally got around to it. The 27-year-old traveling nurse spit into a tube and mailed it to 23andMe, where the genetic testing company’s lab examined her DNA and generated a ...

President Trump will sign an executive order on Thursday to reestablish the Presidential Fitness Test, a controversial relic of the Cold War era that former President Obama abandoned in 2012. The ...