What Are Data Analysis Skills? Quantitative and Qualitative Examples Combining quantitative and qualitative data skills allows you to make informed, balanced decisions by understanding both the ...

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.

Relying on quantitative data can overlook the human element of consumer behavior, leading marketers to miss out on valuable insights only qualitative data can provide.

Both qualitative and quantitative research are used to measure the results of data. Qualitative research focuses on data that is expressed through words and actions.

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Qualitative data can also be collected in a number of other ways, including interviews, panel groups, ethnography (participant observation), archival work, and document analysis.