Meghan Markle has faced a backlash after launching her lifestyle brand As Ever after ditching the American Riviera Orchard name - and one expert says the video when she announced the change was very t

Meghan Markle has been given the green light to launch her new household goods brand, which will tie in with her upcoming Netflix leisure show. However, the Duchess of Sussex will not be able to use her 'As Ever' brand to sell clothing as originally planned, due to a naming conflict with a Chinese fast-fashion retailer.

Meghan Markle took the world by surprise this week when she revealed she had renamed her upcoming lifestyle brand. The Duchess of Sussex, 43, said in March last year that she was set to launch her own business called American Riviera Orchard,

Meghan Markle’s lifestyle brand, As Ever, is facing scrutiny before its official launch. The mayor of Porreres in Mallorca, Spain, Xisca Mora, claims the brand’s logo closely resembles their historic coat of arms.