“Welcome to Ransom Canyon, where love, loss, and loyalty collide beneath the crimson mesas of Texas Hill Country. With three ranching family dynasties locked in a contest for control of the land, their lives and legacies are threatened by outside forces intent on destroying their way of life.”

If you weren't sure what target audience Netflix is aiming at with its newest Western-tinged series, Ransom Canyon, there's a moment in its first teaser trailer that makes things very clear. Three words pop up one after the other: "Love, Land, Legacy": a trio that is laser-focused on Yellowstone devotees.