Sanrio solidifies its dominance in the world of anime-style mascots in a new Japanese "Gen Z" survey ranking popular trends ...

Each year millions vote in the popularity contest, with this year’s showdown – between two long-time rivals – fiercer than ...

BACK-to-school season is near, and what better way to express yourself than with adorable items featuring three beloved ...

Hello Kitty and two of her most iconic friends are joining one of the fastest-selling product lines of the summer -- in ...

Grab is betting on nostalgia and brand love to drive its latest marketing push, teaming up with Sanrio for an exclusive Grab ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Some fans prefer Production I.G’s works like Kaiju No. 8, Psycho-Pass, Haikyuu!!, or Heavenly Delusion. Others are more fans of Wit Studio’s, Attack on Titan, My Deer Friend Nokotan, The Ancient Magus ...

Sanrio and Angel Heart will release a Cinnamoroll watch that also comes with a little handbag in the shape of his face.

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

Plush, squishy, and heart meltingly cute, these plush toys are great as a collector item or by kids, or as stress relief ...

Sanrio announced a crossover collection ofmerchandise that features its mascots dressed as Chiikawa characters and vice versa. It will debut in Japan on June 13, 2025, though only applicable ...

Hello Kitty Island Adventure's new Paper Parade is available now through to July 3rd with plenty of rewards on offer.