Contextual ad targeting is “an even bigger opportunity” than retail media, Gleason says, because marketers are ready to ...

Netflix, which reported earnings on Thursday, generated more than $11 billion in overall revenue last quarter, up 15.9% ...

Say it with us now: everything is an ad network! Plus, Publicis is doing A-OK and Substack is changing its tune on ...

Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of ...

The IAB Tech Lab's new initiative suggests regulations for how AI bots can access content, ensuring that publishers are ...

Given the complexity of the topic, the ANA enlisted the help of its outside legal counsel, Venable LLP (which, fun fact, also ...

The Trade Desk will join the S&P 500 this week. As in, the stock market index. (Not to be confused with the SP500+, which is ...

Hearst has seen improvements in addressability between 30% and 200% since introducing AURA, its AI-powered ad targeting ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The double-digit percentage layoffs at TripleLift come roughly four months after the company hired Dave Helmreich as its new ...

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...