Most stocks fell on Wall Street following a disappointing update on inflation. But gains for Amazon and other influential Big Tech companies helped mask the losses on Thursday, and the S&P 500 edged up by less than 0.

The company’s reported adjusted earnings before interest, taxes, depreciation, and amortization of $17.9 million for the quarter, a 29% decline from last year and below Wall Street’s call for $19.4 million. Adjusted Ebitda margin fell to 21% from 29% a year ago.

Wall Street is not too hot on the stock due to Roku's history of weak profitability. The company needs to prove it can profitably benefit from growth in digital advertising, but that is the outlook management is offering for 2026. Assuming the company succeeds in improving margins, the stock should move higher over the next 18 months or so.