Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

According to research, there were a staggering 5.7 million private sector businesses at the start of 2017 in the UK, which is 197,000 more than 2016, and 2.2 million more since 2000. Yet there’s an ...

Businesses that do content marketing right have a huge competitive advantage. Here's what successful B2B content efforts look like. Here we are over two decades into the 2000s, but bad B2B content ...

In my nearly three-decade career as a B2B marketer, I’ve come to appreciate the nuanced differences between B2B and B2C marketing strategies. In the world of B2B, sales cycles are longer, buying ...

As marketing overall becomes more metrics driven, there's increased interest in the core tactics of direct marketing. "Budgets haven't increased, but CFOs are starting to understand that they can't ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...