How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

A common way to transition into a flashback is to invoke the character's memory—having them see something that resonates, ...

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...

Scottish writer Krysty Wilson-Cairns’ reveals her shock when she learned of Sam Mendes’ plans for his World War I epic '1917' and how they crafted the screenplay. By Alex Ritman U.K. Correspondent I ...

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

So, you have a job interview at a company you really like. It’s your dream job. Your interviews are scheduled, and you ready to start to preparing. But how? Most candidates research the company, the ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...

Variety’s new weekly series, “Hollywood How-To,” will tackle all things writing, with conversations about everything from crafting characters to navigating the writer’s room. There are few writers ...