The delivery app Shipt released a delivery challenge featured on Roblox's popular "Driving Empire." It felt like gamified gig work, with the mindset of a "Fast & Furious" driver racing against the ...

Walmart’s IRL commerce shop in the experience enables Roblox users to check out the real world items chosen by its partner user generated content (UGC) creators, MD17, Junozy & Sarabxlla. Each ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin Atlas ...