A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Warner Bros. Discovery plans to do A/B testing on HBO Max's photo thumbnails, two employees told BI. Netflix revealed its A/B thumbnail tests nine years ago, and Disney+, Hulu, and Peacock also use ...