Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

As an industry, marketing is having a bit of an identity crisis,” said Katie Martin, Senior Marketing Excellence Manager at ...

Influencer marketing (also called creator marketing) is a LinkedIn trend to watch out for. As thought leaders gain a ...

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and ...

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.

What might shape ecommerce as we head into 2024? We asked the experts for their predictions and trends.

Nike is the largest sports brand in the world, worth close to $16 billion. So, how does one of the world’s most recognisable brands cut through the clutter on social? We look at the tactics that have ...

A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

Chris Matthews, global DTC channel director at Brompton Bicycle, unpacks the challenges behind ecommerce for a premium brand – from creating a high-quality online experience to measuring a protracted ...

Image: Shutterstock The conversation around retail media is wide-ranging and fast-moving, with many predictions about how this dynamic channel will grow and change going into 2024. So far, we’ve taken ...