A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement.

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate audience brands have to engage.

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides.

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...