Does the greenwashing ban also apply to the self-employed? Yes. Fully and with no threshold. The new rules land in the Act Against Unfair Competition (UWG). And the UWG applies to every person acting ...

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Ever since COVID-19 hit the world, people started moving away from city centers. Naturally, that caused small businesses to shift their view towards smaller towns and suburbs. Now, local marketing is ...

For most businesses worldwide, selling a perfect product or service isn’t enough to be successful. Understanding consumer behavior and the way consumers interact with brands has become essential.

Chances are, you didn’t start your business because you love legal details. And let’s be honest: even just hearing the word imprint or legal notice can feel a bit intimidating. But don’t worry – ...

Running a solo business means doing everything yourself: writing copy, finding clients, sending invoices, updating your website, keeping up with social media. It also means making decisions that ...

When innovation is fast, regulation sometimes struggles to follow. However, for over a decade now, regulators and the public have paid increasing attention to the governance of all things digital.

You probably use tons of services around the web for your business, from SoundCloud to Pinterest to Tiktok. But how do you get them to plug in to your website? Well, we’ve got good news—we’re excited ...

If you have a store on a local main street, you want to make it welcoming to all customers. You’ll have a large sign that’s easy to read. You’ll have an entrance wide enough for people with strollers, ...

Effective marketing isn’t just about large budgets. Plenty of affordable digital marketing tools can support Search Engine Optimization (SEO), email, social media, and other marketing campaigns. For ...

The right web graphics can transform an otherwise bland site into a striking and powerful communication channel for your brand. Beautiful photographs can set an emotional tone or amplify one that you ...

What do a soccer player, an 8-year-old businesswoman and two best friends have in common? At first glance, not much. But they all share independent spirit, a love for their craft – and their own ...